Isabella Caro is a 27-year-old Frenchwoman who has suffered from anorexia since she was 13. Italian fashion label Nolita is using her in an ad campaign to publicize anorexia. And to preach against what they see as “unhealthy stereotypes” promoted by the fashion industry.

The campaign was paid for by Italian clothing company Flash & Partners to publicise a fashion brand for young women called Nolita and the photograph was taken by Italian photographer Oliviero Toscani.

Flash & Partners said in a statement that Toscani’s aim was “to use the naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion”.

Both Giorgio Armani and designers Dolce & Gabanna have criticized the campaign, stating that anorexia is a psychiatric problem, and that “even people who take no notice of fashion get anorexic.” Well yeah, but pushing a thirteen year old girl down the catwalk can’t be helping things.

The full ad (NSFW) is after the jump.

Tags: Advertising