Actor Wilmer Valderrama Stride kicked off the new Be Ridiculously Long Lasting campaign with the first ever ‘Running with the Rams’ event in Times Square today.
Along with doing promotional work for Stride, the newly single actor is gearing up to shoot a guest stint on the series Royal Pains.
“I haven’t done television in a long time,” the former That 70s Show star told am New York at the Stride gum’s Be Ridiculously Long Lasting campaign. “I’m really stoked … I love New York City, man, so I am really excited to be here.”
Although Valderrama, 31, was reluctant to spill details surrounding his Royal Pains art-dealer character, Eric, he did reveal that “it’s something you’ve never seen me play before.”