Well Played: Jessica Simpson Makes Her Pregnancy Profitable [PHOTOS & VIDEO]

I have to hand it to Jessica Simpson for the clever way she orchestrated her second pregnancy.

In a newly released Weight Watchers commercial, which was shot back in November, Simpson followed up her tweet with a mention of baby #2.

“Being healthy has become a part of who I am, which is great timing, because I’m having another baby!”

Someone on the set must have leaked the information, because Us Weekly put the story on its November 28th front cover.  Then Celebuzz spoke to eyewitnesses at a family party where Simpson was overheard telling fellow guests all about being knocked up.

Weight Watchers has maintained that they’re totally OK with Simpson being pregnant again, after she lost 50 pounds following Maxwell’s birthday in May. 

“Jessica’s successful weight loss prior to becoming pregnant will be featured in Weight Watchers’ new ‘Expect Amazing’ advertising campaign, including a spot with her sharing the happy news,” the company told ABC News (via Huffington Post).  “There have been no changes to our business agreement.”

Hokay, so she’s knocked up and clearly phoning it in on the fashion front.  Today, Simpson was photographed walking the beach in Oahu, HI with Eric Johnson, and wouldn’t you know that Simpson is up to her old ways?  Dumpy chambray shirts and mumu dresses.

Check out Simpson’s brand new WW commercial below.