It seems that Madonna is not happy with the rest of us looking so flabby and natural. The singer, in partnership with her manager Guy Oseary and New Evolution Ventures (NEV), will be opening several gyms in major cities around the world. She’s seen above with her son David and daughter Mercy at JFK airport over the weekend.
Hard Candy Fitness, named after her last album, will first open in Mexico City in mid-November, and she’ll be visiting it on Nov. 29 for the official launch.
They are also in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia. No America? What about Malawi?
“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary.
“Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.
According to the press release:
Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training.
Sounds like Madonna is branching out in her business ventures, doing less singing and dancing…and to be fair, I’m sure there’s more money in these other areas than what she’d make off of recording an album.