Trend Watch: Sunglasses, The Italians Do it Right

January 9th, 2007 // 3 Comments

Lapo Elkann may or may not be on your radar but it is a name you will be familiar with soon enough. At least it should be after you read this blog post. You might have heard his name nominated for Vanity Fair’s Best Dressed List three years in a row, or for being credited with revamping ski-wear. And, most importantly, the thirty-year old heir to the Fiat Empire is now unleashing a new wave of luxury for your eyewear enjoyment today. is the brain child of this sharp-dressed man and offers sunglasses as “personal belongings — not accessories” that are crafted out of carbon. The “I.I.” collection consists of four personalized colors and frames to make your investment perfect to suit your every desire. The glasses and the case also provide the option of engraving a personal message.

I can just see Paris Hilton buying a pair and having “Eat a cheeseburger bitch” engraved on the inside as she giggles behind her monkey/kinkajou/varmint of the day while Nicole Richie excitedly opens her delivered gift. It is kinda like watching “Spy versus Spy” complete with bad footwear.

By Cara Harrington

  1. kiki

    Lapo can be seen around NY very often. He hangs out at La Esquina quite a bit. He had sought American Lifestyle refuge after he was disgraced in Italy. He OD’d at the apt of a transvestite whore a few years back. After further investigation it seems he was regular at a park in Florence that specialized in hard drugs and business men looking for some fun with tranny prostitutes.
    After that broke he came to NY and can be seen partying up with young models constantly. As far as his connection to the Fiat empire – they have been waiting for the story to die a bit.
    And the suits – he inherited from his Grandfather.

  2. ses

    I read that Vanity Fair article too. Despite his being on their best-dressed list 3 years running, I think he looks like Teen Wolf.

  3. kiki

    SES – now that you mention it – i notice the Teen Wolf thing. But I have seen him a handful of times in person – and he definitely has a strong presence.

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