It’s estimated that by the end of this year, star of the Jersey Shore Mike ‘The Situation’ Sorrentino is estimated to earn more than $5 million. Um, wow. Talk about extending your 15 minutes of fame, right?
In addition to appearing on the show, he’s doing a DVD ab workout, is going to pen an autobiography (sounds captivating, no?), has a chewable supplement line with GNC, is endorsing a new vodka line, has a rap album in the works and has a ‘GTL’ (gym – tan – laundry) app, another endorsement with Vitamin Water and Reebok and an upcoming clothing line with Dilligaf.
“We are really excited about all the opportunities coming Mike’s way,” said Sorrentino’s manager, Mike Petolino of Gotham Entertainment. “He has been able to secure many endorsement deals, business opportunities and additional television offers based on the success of the show. Our goal has always been to try to build a brand if the situation presented itself.”
Of course he makes money off all the marketing junk from Jersey Shore as well, including Halloween costumes, bobbleheads, t-shirts, dvds, et al.
Kind of disgusting, huh? And impressive for someone who used to be an assistant manager at a fitness center and dabbled in exotic dancing.
Check out Mike with Nicole ‘Snooki’ Polizzi and Deena Nicole Cortese having fun in the sun at the shore!