The Men Of One Direction Put Their Hands Around ‘That Moment’ For Their New Fragrance Ad

Erin Cosgrove | April 1, 2014 - 1:00 pm

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Screams from devoted One Direction fans could be heard around the world when the band released the announcement that they would be introducing a new perfume to the world.

Harry Styles stirred up immediate excitement by releasing the name of their new scent, with some important information.

He shared that it would include notes from their previous fragrance, ‘Our Moment’, including pink grapefruit and jasmine. But that’s not all folks!

To elevate the product, there were a few new ingredients including green apple and violet. It was named ‘That Moment’ and has been dedicated to the fans of the band.

Everything these boys touch turns to gold, so of course people are just waiting for the release. To either tease or help ease the pain of the wait, the band released a short, hilarious film. They’re joined by photographers, Girolle, and his assistant, Rochelle.

A few notable moments include the difficult photographer telling Zayn Malikto become a seed. When asked what his problem was, Malik responded, “my problem’s with the seed.”

Mr. Styles, Louis Tomlinson, and Niall Horan all have the greatest facial expressions. You cannot miss this!

Watch the video above and treat yourself to the equally hilarious ‘Our Moment’ advert below!