I guess I don’t realize how lucrative the fragrance industry is. That seems to be the reason that everyone and their mother gets into it, putting out numerous scents. And your prayers have been answered because Taylor Swift, seen above during a surprise concert, is now entering the scene.
“I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts,” the country-pop darling said in a statement to WWD.com. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
The fragrance is expected to hit stores next fall.