Taylor Swift just won’t quit– in regards to music and men, which with her, sort of go hand in hand.
The singer, who’s 4th studio album Red came out yesterday, is making the rounds throughout the country to promote the album. Not that she needs to. With her last album, Speak Now, selling over 14 million copies worldwide, all Swift really has to do is hum something and the public will buy it.
Nevertheless, Swift is still putting herself out there, in front of an audience to sing her newest songs, for ceremonial purposes, if nothing else. The singer also spoke with USA Today about her latest set of songs about her misadventures in love. When talking about the album’s debut single, “We Are Never Ever Getting Back Together,” Swift called it a “a definitive portrait of how I felt when I finally stopped caring what my ex thought of me.” She then went on to explain the reason for the shift towards a more pop-y sound, away from her country roots, saying that the unnamed ex bashed her country/pop sound in comparison to the “hipster bands he listened to.”
Now, if some other girl’s music gets dissed, they might just break up with the guy. But in the musically opportunistic world of Taylor Swift, not only does she break up with the guy, but she goes on to write a hugely popular song in the exact style that the guy tried to make her feel ashamed of. Her response as to why she planned the whole thing? “Because that’s fun.” Vengeful, Taylor! Sure there is a degree of personal dedications in most of her albums/songs, but this is just getting toxic! But, judging by the heat that the song has already gathered, and the fact that the sound of her bitter revenge is a happy, charming pop song, I’d say that this is a step in a good, new direction.
The behind-the-scenes process of Red took place mostly in a new direction from her previous albums. With the collaborations with lots of producers that Swift has never worked with, new sounds from the singer have emerged left and right, such as the song “I Knew You Were Trouble,” produced by Max Martin and Shellback, creating a definite pop sound, even venturing into a more electro-sounding bass. Her musical partnerships only begin there, too. The album features a song with equally popular British soul-rocker, Ed Sheeranand another with Snow Patrol’s Gary Lightbody. With such a large degree of evolution, it will be interesting to see how the entirety of the album ends up sounding.
The only possible downfall of Swift’s reinvention may be the shift away from her original songs, and therefore fan base. The release of “Never Ever” has shown a drop in popularity in the Country charts, only topping at number 16. The song debuted at number 3 in the overall Top 40 charts though, so the unappealing taste in a few Country fans’ mouths is merely a small blemish.
I guess we’ll just have to pick up a copy of Red (out now) to decide for ourselves. Who do you think the alleged boyfriend that she wrote the debut single in spite of is? The list really goes on in terms of who it could be, so your guess is as good as ours.
To read the rest of Taylor Swift’s interview with USA Today, go here.
And check out the gallery to see Taylor Swift embracing the “Red” motif in her Good Morning America Performance.