Taco Bell Offer Made 50 Cent Lose His Appetite

June 20th, 2008 // 27 Comments

Rapper 50 Cent is very angry at Taco Bell’s offer to have him appear in a campaign for the fast food Mexican chain, and is now threatening legal action.

The company offered to make a $10,000 donation to a charity of 50′s choice if he agreed to change his name for one day. He would also be required to stop by a Taco Bell and rap his order using a new name — either 79 cent, 89 cent or 99 cent like their new value menu.

A representative says, “This is a sleazy and ill-conceived publicity stunt by Taco Bell’s president, Greg Creed, whose disingenuous offer was leaked to the press before it was even presented to 50 Cent’s agent yesterday.”

50 Cent said, “When my legal team is finished with them, Taco Bell is going to have a new corporate slogan: ‘We messed with the bull and got the horns!’”

What I don’t understand is why he is suing? They made an offer, and he refused. Is that illegal? Of course I haven’t had to deal with the law nearly as much as 50 Cent. He might be an expert on the subject.


Rapper 50 Cent is very angry at Taco Bell’s offer to have him appear in a campaign for the fast food Mexican chain, and is now threatening legal action.The
company offered to make a $10,000 donation to a charity of 50′s choice
if he agreed to change his name for one day. He would also be required
to stop by a Taco Bell and rap his order using a new name — either 79
cent, 89 cent or 99 cent like their new value menu.A
representative says, “This is a sleazy and ill-conceived publicity
stunt by Taco Bell’s president, Greg Creed, whose disingenuous offer
was leaked to the press before it was even presented to 50 Cent’s agent
yesterday.”50 Cent said, “When my legal team is finished with
them, Taco Bell is going to have a new corporate slogan: ‘We messed
with the bull and got the horns!’”What I don’t understand is
why he is suing? They made an offer, and he refused. Is that illegal?
Of course I haven’t had to deal with the law nearly as much as 50 Cent.
He might be an expert on the subject.

By Intern Traci
  1. M-

    Give me a break, Taco Bell is a multinational corporation Curtis’s legal team can’t do anything about it

  2. devil

    He’s doing it for the publicity. That’s why most celebrities do anything.

  3. b.SL

    50 cent is such an arrogant asswipe.
    Ms. Jackson (aka Curtis’s mama)- You get an “F” for Parenting.

  4. really?

    What a pussy. Corporate offices and fast food chains to stuff like that all the time and he thinks he has the right to sue because they made an offer. At that point it doesnt even matter what the offer was, unless its sex for money that is illegal. What next, someone will open a door for him and he will be pissed he couldnt open it him self and sue that person. Poor over grown child. grow up no cents, were sick of your shit.

  5. TJ

    nobody gives 2 shits ’bout your 2 cents 50 cent.

  6. dee

    SL, 50′S mother died whwen he was a young kid.

  7. dee

    SL, 50′S mother died when he was a young kid.

  8. dee

    SL, 50′s mother was killed when he was a young kid.

  9. Michele

    Dude – 50 is a fucking DUMB ASS!! I mean I wouldn’t do that shit for Taco Bell either but grow the fuck up… you’re a fucking loser… you’re fucking ugly and stupid… no one cares… go fuck yourself! I hope you go to Court… and lose quick, fast and very painfully!! You fucking dillhole! God most celebrities are so fucking pathetic…

  10. Zekers

    …but Michele, tell us how you really feel.

  11. HC

    first he leaks those tapes now he gets his panties in a bunch over a joke which i think is a good marketing idea. Go away 50 make some more bubble gum pop rap thats all your good at.

  12. Roadwork

    I think Taco Bell did it in a childish disrespectful way. Asking someone to change their name in a very trivial manner and to order at the window for a picture for only 10,000. Give me a fucking break. I think 50s point is more about how the President of Taco Bell went about it. This is more about thinking how you approach people who have nothing to do with you, which is why he said you mess with bull you get the horns.

  13. harryjoseph

    He call’s himself 50 cent or spelled according to him as fiddy. To ask him to change his name to another amount of money is wrong? To be such a “hardcore rapper” he seems more like a whiny little bitch. How about just saying no and moving on or release your own comment that you turned it down and for what reason. But i thought he retired when he lost the bet to Kanye West? Oh yeah he punked out of that too and whined that it was fixed. Pattern?

  14. someone

    two words: resentful nigger

  15. jonathan

    i think taco bell’s new slogan should use the word “nigger” but in spanish…

  16. Kendra, a Taco Bell manager

    dude, this is so gay! how can he think he can sue just because they gave him an offer? hell, its not like they blackmailed him lol. I think someone’s a little resentful that our menu is worth more than he is lol.

  17. Kendra again lol

    and Roadwork, this article says nothing about the way it was presented, you keep saying they went about it wrong. They don’t mention how it was asked, and I’m sure they didn’t do it like a guy on the street selling knock offs like you make it sound like. So it wasn’t disrespectful, and I think any other person would look at this as a cute, funny way to lightly make fun of himself while doing something nice for charity.

  18. Ashley

    I hope the judge laughs at him and then makes him pay a fine for wasteing the courts time. We don’t have time (or resources) for 50s ego.

    He probably thinks he’s hot sh*t “like oh I’m going to make Taco Bell pay for using my name”, No you just look like a dumbass. Fast food places are always trying to bank off celebs, you’re not the first, you’re just the first to cry about it.

    Why is this guy still relevant? In the words of Ghostface Killa “F-ck Rap” (if that’s what you want to call his sh-tty bubblegum music, it definitely ain’t hip hop).

  19. kirstie young

    This post is no place for your racist views. Yes Fifty is a dick, but he is a dick wherever he comes from and what ever his colour. You’re are on the wrong forum if you wanna start chatting race hate. Knob head!

  20. leetsauce

    In all honesty I think It was a really selfish thing to do to deny it. They’re offering to donate money to whatever charity he chose. He obviously wants the money to himself otherwise I bet he would have done it, and besides we all know his real name isn’t “50 cent” so he can get the fuck over it. And really that has to be one of the worst rapper nicks ever. And jesus christ dude, it’s just one day. But I guess if he were to do that than he might lose his “street cred.”

    What a pussy.

  21. freestuffffff

    Fiddy’s worth a couple hundred mill and everybody knows it, so the Taco Bell corporate sleaze knew the offer was ridiculous and only used Fiddy’s name for some stolen free publicity. Now he’s going to make them pay for it and that’s only right. Taco Bell’s a desparate company that had to close down rat infested franchises.

  22. Pete S.

    Hey half a buck,
    how many millions of dollars do you make in a year??
    Yum! Restaurants who own Taco Bell has enough money to make this threat at legal action make you a very poor person again. GET OVER YOURSELF!!!!!!!!

  23. b.SL

    Wow, Dee- thanks for that. That was wrong of me.
    So MAYBE he has an excuse for being an arrogant asswipe. But @ some point, one should look internally (or to Jesus) and say “I am an arrogant asswipe, and a big jerk”. And then, go to church.

  24. shoeshineboy

    He’s suing because they used his name for publicity BEFORE they made the formal offer (which is a no-no without his say so). They only made the offer to cover their ass. They never had any intention of actually making a deal, they just wanted the publicity. You can tell it’s not a legit offer because it’s only $10000…even given to charity this is a bullshit offer.

  25. Natty

    What if the US sue him for using the money’s name without permittion?

  26. Miguel

    Well, Taco Bell could just get regular black guy to play as a rapper named 70 cent or whatever, totally spoofing that idiot.

  27. Brad

    50 is a multinational corporation in his own right, and I am sure his legal team is just as good as taco bells. The concern is the negative publicity he will receive for not doing it after they leak the fact that they were going to donate to charity.

    BTW, if they do get someone to spoof him on a commercial he will have a legitimate lawsuit then.

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