Stacy Keibler, Nikki Reed & Rumer Willis: Joe Fresh At JCP Launch [PHOTOS]

Joe Mimran’s fashion brand, Joe Fresh has teamed up with J.C. Penney to create a store-within-a-store concept for 700 of the company’s doors.

Yesterday (March 7th) in Beverly Hills, the partnership was celebrated with a launch party attended by Nikki Reed and husband, Paul McDonald, Stacy Keibler, Louise Roe and Rumer Willis.

Reed and McDonald took to the mic for a performance while, Willis (aka DJ Ruby) spun tunes for the crowd.  She also brought along her dishy boyfriend, Jayson Blair.

Now, about Keibler…

Us Weekly claims that her relationship with George Clooney, 51, is nearing the end of its year-and-a-half run.

“They have little in common,” a source said of the couple.  “She likes to go out and have fun.  She’s been feeling the age difference.”

I’ll date you, George.  I love me a Saturday night consisting of an early dinner, a good book and a 9pm bedtime.

“It’s a matter of time,” another source added.