Soon You’ll Be Able To Smell Like Adam Levine, Singer Launching New Fragrance

March 8th, 2012 // 1 Comment
Adam Levine Vanity Fair Oscar Party

Singer Adam Levine is set to become the latest pop star to launch his own fragrance. The Maroon 5 frontman’s first scent, 222 by Adam Levine (was he a fan of the TV show Room 222?), is scheduled to hit department stores in May next year.

The 32-year-old singer has teamed up with ID Perfumes, the masterminds behind Katy Perry‘s fragrances – and the new line will range from $35 to $65 with gift sets and related products to follow seasonally.

The company has high hopes for Adam’s scent.

“Adam is a performer with tremendous charisma, both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so,” ID Perfumes chairman and C.E.O. Ilia Lekach said in a statement.

By Miu von Furstenberg

  1. I remember a time when if you wanted to smell like a rock star all you’d do is drink too much, puke in a public toilet, and roll on the dirty floor a bit. Not any thing you’d put in a pretty bottle and sell for 40 bucks though.

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