Sienna Miller Is Boss Orange

June 5th, 2009 // 9 Comments

Sienna Miller traveled all the way to Madrid, Spain to help launch a new fragrance for women from Boss, called Boss Orange. The fragrance is described as sportier than the Hugo and Boss Black lines.

“We’re thrilled to be working with Sienna Miller as an ambassador for the BOSS Orange signature fragrance as she truly embodies the spirit of the brand. Sienna exudes a modern femininity, which she expresses through her own unique, personal vision. She is a liberated soul – light-hearted, spontaneous and passionate – and she quite simply wears her heart on her sleeve, which captures the spirit of this new fragrance perfectly” said Thomas Burkhardt, Global Marketing Director for HUGO BOSS Fragrances.

“I’m very excited to be working with BOSS Orange…” comments Miller, “The fragrance is beautiful – musky, sweet and sexy. The general mood of the advertising is relaxed and light-hearted. There’s a casual yet energetic atmosphere with lots of running around and laughing – my idea of heaven.”

Luckily the fragrance doesn’t has side effects such as bursting into tears at the gas pump surrounded by paparazzi.

Gallery Info: Sienna Miller presents the Boss Orange fragrance

By Miu von Furstenberg

  1. sunseeker

    They can keep their fragrance, we have already stopped spending our hard earned cash on any Hugo Boss clothing fragrance etc, all our family and friends including my husband, son and daughters have changed from Boss.

  2. janey

    She looks very pretty and really young in those photos.

  3. Gati

    I’m afraid to tell you that Madrid is the capital city of Spain… not Brazil. I guess/hope it’s a little mistake.

    regards from Spain

  4. sheryl

    I wouldn’t pay any amount of money to smell like this nasty hag. Funny how her most believable performance was her role in Gettygate! Cow.

  5. Rox

    I think it’s going to be her! Media has given her a bad name..she awesome!

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    fVPGue comment3 ,

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