I’m telling you friends, Wednesday is where the magic happens in here in Tinseltown.
It was just another night out for celebs like Shenae Grimes and Whitney Port this past hump day, as they enjoyed themselves at a glamorous Joico Summer Event celebrating the company’s recent collaboration and new partnership with celebrity colorist Denis de Souza.
After the well known haircare company teamed up with de Souza, who works for Andy LeCompte Salon, it was no wonder that a celebration would be in order.
Denis now will be Joico’s very own Celebrity Colorist spokesperson and will also assist in all things hair related, from hair color trend predictions to consulting the haircare brands color line.
For those who were lucky enough to get the invite, de Souza shared his latest trend prediction of the summer, SOMBRE (AKA: subtle ombre…clever!) and how to get the new look.
Shanae Grimes spent the night playing DJ with her hunky hubby Josh Beech, while Whitney Port caught with with Denis and the rest of the guests mingled and grooved to the beats under palm trees and stringed lights.
Both stars went for casual chic looks, in gray and black tones, and appeared to be having a blast while socializing with LA’s biggest haircare experts and Hollywood’s elite.
A wide variety of launched limited edition products were previewed during the party as well, including: tote bags, sunglass case, cellphone cases and specialty kits with Bella Pilar animations.
The exclusive event served as the perfect way for A-Listers to ease into their weekend with perfect hair and new found knowledge of sombres.
Pinkies up, betchez.
Launch the gallery above for an inside look at the Joico Summer Event!