Ryan Reynolds Is Boss

Ryan Reynolds has been named the face of the new Hugo Boss fragrance, Boss.

“Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” said Reynolds.

It might also inspire men to wear a dress for love, don cellophane undies and spend 90 minutes trapped in a box. Therefore I would only suggest buying it for your man if the smell makes you see Ryan’s abs.

Here’s Ryan at the premiere of Buried at the 2010 Sundance Festival.  Kind of lonely with no other people in the film.