Rami Malek, Boy George & A$AP Rocky for Dior
“I really tried to translate what I think Dior Homme is right now,” Dior Homme designer Kris Van Assche told WWD of the black-and-white images, shot by Willy Vanderperre. “It’s about music, it’s about cinema, it’s about fashion … it’s about a certain memory I have of the ’80s that remains very much relevant for 2017.”
Boy George has been a longtime inspiration to the designer, so getting him on board was a highlight. “When I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel — which he still is — is really something that has stayed with me.”
To celebrate the launch of the summer 2017 campaign, Dior Homme also launched its very own Instagram account (@DiorHomme) so fans can find their inspiration (and the faces of their favorite campaign stars) all in one place.