Fashion Fix: Milk Bomb- Couture Kid Wear

May 24th, 2007 // Leave a Comment

Milk Bomb sounds exactly like what every parent goes through when having children. Steven O’Neil is the creator of Milkbomb.com. His clever slogans are loud and proud on t-shirts and onsies for children. Tops that bear “Live Free or Cry” and “Congratulations! You Get to Sit Near Me” have been featured in “Parents” Magazine.

You can also see his work on celebrity children. Marcia Cross favored “Our Little Tax Write-Off,” which has been feather in “OK!” mag. His “style and attitude” motifs are fresh, trendy and welcomed by the “cool” parents. Steven was gracious enough to answer a few questions in between changing diapers and cranking out creative kidwear.

Cara Harrington: How did MilkBomb get its start?
Steve O’Neil: The inspiration came from our boy, Sam, who was born in 2005 on Father’s Day, no less. I’ve been making small runs of adult-sized shirts off and on for a decade and I suddenly thought it would be fun to kick out some shirts for Sam. Soon afterwards, my friends in our little Brooklyn, NY, neighborhood started asking if I could make some for their kids and it just sorta grew from there. We’ve since moved to San Francisco where I launched www.milkbomb.com last October. The response since then has been awesome.

Cara: A few celebs are fans of your baby-wear. What children of the stars are wearing Milkbomb?
Steve: So far my designs have found their way into the homes of Angelina Jolie and Brad Pitt, Tom Cruise and Katie Holmes, Amanda Peet, Marcia Cross, and Gwen Stefani. I have to admit, that whole aspect of this project has been super exciting.

More of Steve’s Insights, Designs and Feature in OK! Magazine After the Jump.

Cara: So who comes up with all the clever repartee?
Steve: I come up with all the designs and slogans on milkbomb.com, and honestly, it’s really been a blast. It’s definitely one of the most enjoyable design projects I’ve ever worked on because living with a rowdy little bambino, the ideas flow pretty easily.

Cara: What’s next for MilkBomb? Any new items or ideas brewing?
Steve: Actually, in the next week or so I’m going to offer some new designs I’ve cooked up for new Dads. I’m pretty excited about those, as they’ll be the first designs on adult sizes on the site. Also, I’ve had lots of people e-mail me asking if they could get some of the current kiddie designs printed on adult sizes, so I’m planning on offering those soon as well. On that note, I’m pretty psyched that people have been asking for the kiddie designs in adult sizes because it signals in some part that I’ve succeeded in my goal of crafting designs that anyone might wear, instead of designs that are just ‘kid cute’ .

Cara: Do you have a favorite top? If so which one?
Steve: Wow, that’s a tough question because they all sort of go off in
different directions. Some are more science related, while others aim for a mischievous twist on Americana. Our little Sam seems to have been born to wear the “Live Free or Cry” design, especially when he’s raising cain in a grocery store or on the bus. And the “Don’t Ask, Don’t Smell” design definitely draws a lot smiles as we walk down the street together. But I guess my favorite is probably the “Congratulations! You get to sit near me” design because of the amazing feedback I’ve received from parents who travel a lot. I initially made that design for our first flight from New York to San Francisco with Sam, and decided to put it into production after the encouragement I got on that flight. Actually, that’s the great thing in general about making t-shirts, whether they’re for adults or for kids: once you put a design out in front of the public, you’ll know within the hour whether or not you’ve got a hit on your hands.

By Cara Harrington

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