Gossip Girl’s Penn Badgley is peddling to help light up Times Square. Penn visited the Duracell Mobile Smart Power Lab earlier today in New York City. Duracell is using people power to illuminate the 2011 numerals in Times Square on New Year’s Eve – marking the third year in a row that human energy will be used to light the numerals in the annual celebration.
90210 actor Tristan Wilds was also on hand for the event. New Yorkers and tourists alike have the chance to literally help power the 2011 numerals by visiting one of two Duracell Smart Power Lab locations, hopping aboard a Power Rover and pedaling. With each push of the pedal, human energy is captured, converted into usable power, and then routed and stored at Duracell Battery Centers. The journey will end at One Times Square, where the stored power will light up the 2011 numerals as the New Year’s Eve Ball drops and the clock strikes midnight.
The best part of the lab is that there is a station where visitors can lock up their cell phones in clear cubes and charge them while exploring the exhibit.