Patrick Schwarzenegger in Hudson Jeans Billboard

Patrick Schwarzenegger is aimed to make a name for himself without the help of his parents Arnold Schwarzenegger and Maria Shriver. Although his parents’ recent split and subsequent filing for divorce pushed the family into an unflattering limelight, the younger male Schwarzenegger has turned out to be a young male model – literally.

High above Sunset Boulevard, Patrick is featured in a recent black & white advertisement for Hudson Jeans… wearing only his Hudson Jeans, according to The Washington Times. The young male model signed with L.A. models this year and the agency is campaigning for him to be the new face of Ralph Lauren and Armani. With possible gigs like those, he should have no trouble making rent.

Seen here twirling his keys, returning to to the car after having lunch with friends in Brentwood, Ca. Saturday, Patrick appears to be the epitome of a normal 17-year-old… who just happens to have the perfect balance of beauty, brains and a heart of gold. Founder of Project360, the young philanthropist Patrick tweeted: “Just visited Harvard Univresity. Great college but I’m not adding it to the list. Stanford, USC, Penn, Georgetown are my tops for now.”

Keep hitting those books, Patrick!