Paris Hilton Gets Juicy

The burger ad is on after all. The commercial will debut on “Entertainment Tonight,” on May 17. Then the states in the west will get to see this on regular rotation first.

Paris Hilton likes her burgers spicy. The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.

Hilton will perform the feat to a rock version of the song “I Love Paris in the Springtime.”

The ad for the fast-food chain Carl’s Jr. will feature Hilton’s signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich — “that’s hot.”

This seems to be a bold creative move for Hilton. I’m thinking “That’s Hot” will catch on like wildfire after this one.

Paris Hilton Touts Spicy Burger in TV Ad [AP]

Tags: Paris Hilton