Miranda Kerr recently held a yoga class for 250 Australian fans as part of Earth Hour’s ongoing I Will If You Will campaign. Kerr is the initiative’s global ambassador, and helped lead the class in order to inspired people to take part and grow the campaign in 2013,
Earth Hour 2013 is on March 23, at 8:30PM.
The class, which took place in Sydney, was for her fans who committed to go beyond the hour by sharing their own I Will If You Will challenges with the world.
“This year I decided to do two I Will If You Will challenges for Earth Hour – as well as doing the yoga class for my fans, I also challenged the KORA Organics team to offset the carbon emissions from their flights, and I have done the same,” Kerr said, referring to her schedule (those bras aren’t going to sell themselves).
“I think it’s a really fun campaign that shows everyone can change the world they live in. Whether it be a big or a small change – it all counts.”
The campaign, in collaboration with YouTube, was launched in February 2012 as a challenge to individuals, businesses and governments to go beyond the hour and take an ongoing positive action for the environment.
In 2012, I Will If You Will engaged millions of Earth Hour participants, with more than 200,000 people accepting challenges like recycling, giving up plastic, taking action to protect the Amazon, using more public transport and supporting reforestation.
Earth Hour Global CEO Andy Ridley says it’s easy for people to create their own challenge, and to inspire their friends, family and fans to protect the planet.
The I Will If You Will campaign has so far been supported by supermodel Miranda Kerr, Isabel Lucas, Giuliana and Bill Rancic, former MTV Asia VJ Nadya Hutagalung, Greenpeace International Executive Director Kumi Naidoo.
Earth Hour has grown from a one-city initiative in 2007, to a 7,001 city strong global movement, this year reaching 152 countries and territories across all seven continents.