Matt Bomer stars in Todd Snyder’s fall-winter 2017 campaign

If you have a good and very photogenic friend like Matt Bomer, then you have a pretty good chance of landing him for your fashion campaign. That is exactly what happened to designer Todd Synder.

The pair met five year ago at the CFDA awards in New York City. “He came up to me and said to me, ‘Hey I love your stuff,’’ recalls Snyder, who launched his eponymous label in 2011. “I was just blown away, obviously I’m a huge fan of his. Honestly, I don’t know if I said anything, I was a bit speechless.”

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Relating Bomer to his brand, Snyder says, “To me, he epitomizes the modern gentleman so I couldn’t hope for a better or more genuine fit as the face of this campaign. He was the person I had in mind from the start and I’m delighted he was able to do it.”

Bomer reveals that he’s a fan of the brand. The 39-year-old actor reveals that he’s a “fan and all-too-regular customer of Todd’s since his days at Ralph Lauren and J. Crew so when I first met him I geeked out a little bit. Now whenever I am in New York, I always go into his store which is like my ideal closet–I love it all, including the collaborations.”

Matt Bomer stars in Todd Snyder’s fall-winter 2017 campaign
CREDIT: Matthew Brookes for Todd Snyder

For the shoot, Todd Snyder entrusted the visual abilities of English photographer Matthew Brookes. The shoot itself took place on Fire Island in New York with the beach and a few mid-century modern homes as the backdrop adding a rugged yet masculine feel to the final result. Bomer’s choice to not shave for four days before the shoot gave him a more natural manly look.

Matt Bomer stars in Todd Snyder’s fall-winter 2017 campaign
CREDIT: Matthew Brookes for Todd Snyder
Matt Bomer stars in Todd Snyder’s fall-winter 2017 campaign
CREDIT: Matthew Brookes for Todd Snyder

The campaign, which was directed by Laird + Partners, launches Sept. 5.

Fall Details #ToddSnyder

A post shared by Todd Snyder (@toddsnyderny) on

Watch Matt Bomer in the Todd Synder campaign video below.


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