Mariah Carey: New Music Industry Busines Model

November 17th, 2009 // 2 Comments

Flashing a big smile to fans just outside the studios of X-Factor in London, Mariah Carey, has been hard at work promoting her new album, Memories of an Imperfect Angel, and in the process has been reinventing the music industry as we know it. It’s clear that the bubbly singer has always known that the personal touch is invaluable, but an interview with the Times Online reveals that the singer is far more shrewd than her bouncy, dew-covered image would indicate.

Of the recording industry, Mariah laments, “They gave the music business away on the internet. If they had just sat back and said, ‘Maybe let’s figure this internet thing out, it could be something cool,’ we could have found a way to distribute music online on our own terms, not somebody else’s.”

Keeping that in mind, Mariah has been very calculating in her marketing efforts across various markets–selling all kinds of products that tie in with her music. Most notably, the singer collaborated with Elle to produce an all-Mariah issue that will be included with all purchases of her new CD.

“People look at my image and they see, oh, the curly hair and the little tight black dress. Tra-la-la.” Carey sing-songs. Yeah, tra-la-la all the way to the bank.

Gallery Info: Mariah Carey greets fans in London and signs autographs as she leaves the X Factor and was joined by husband Nick Cannon leaving the Dorchester Hotel in a black Rolls Royce Phantom.

By Lisa Timmons
asl

  1. jim

    Thank goodness that the “someone” else also known as Apple and iTunes bailed out the greedy music industry by providing a venue to honestly purchase music at all. Between the crappy music that is produced and the greed of the industry, it’s amazing that the music industry even still exists! Perhaps is Mariah had not had her mind blowing mental meltdown, and her skills showcased in the epic film: Glitter, she would have provided the salvation to the music industry!

  2. suz

    Thank GOD he’s got his mouth shut in most of these. He looks such an idiot when he’s mid-flow!

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