Mariah Carey: New Music Industry Busines Model
Flashing a big smile to fans just outside the studios of X-Factor in London, Mariah Carey, has been hard at work promoting her new album, Memories of an Imperfect Angel, and in the process has been reinventing the music industry as we know it. It’s clear that the bubbly singer has always known that the personal touch is invaluable, but an interview with the Times Online reveals that the singer is far more shrewd than her bouncy, dew-covered image would indicate.
Of the recording industry, Mariah laments, “They gave the music business away on the internet. If they had just sat back and said, ‘Maybe let’s figure this internet thing out, it could be something cool,’ we could have found a way to distribute music online on our own terms, not somebody else’s.”
Keeping that in mind, Mariah has been very calculating in her marketing efforts across various markets–selling all kinds of products that tie in with her music. Most notably, the singer collaborated with Elle to produce an all-Mariah issue that will be included with all purchases of her new CD.
“People look at my image and they see, oh, the curly hair and the little tight black dress. Tra-la-la.” Carey sing-songs. Yeah, tra-la-la all the way to the bank.
Gallery Info: Mariah Carey greets fans in London and signs autographs as she leaves the X Factor and was joined by husband Nick Cannon leaving the Dorchester Hotel in a black Rolls Royce Phantom.