Lucy Hale And Ashley Benson Rock Bongo In Fall Campaign [PHOTOS]

July 18th, 2012 // Leave a Comment

Pretty Little Liars stars and Lucy Hale and Ashley Benson return as the forefront ladies of this Falls’ Bongo Marketing Campaign. These two ‘pretty liars’  rip it with their enthusiasm and positivity.

Lucy and Ashley are so easy to work with and we had a blast on set. They are fun, energetic and our Bongo consumers really relate to them both on and off the set of Pretty Little Liars,” said Deri Marder Chief Marketing officer of Iconix Brand Group.

The creative campaign On Set involves fans in as they scope out Ashley and Lucy’s life behind the scenes of the hit series with access to their dressing rooms and trailers.

The campaign will launch in a combination of magazines in August and September issues of Elle, StyleWatch, People, and Teen Vogue among others. 

The line includes a variety of apparel including but not limited to handbags, swimwear, and footwear. The fall collection is available at Sears and Kmart stores nationwide.

“We’re both very comfortable, very casual, so it’s fun to play dress up at photo shoots like this, we get to show off our inner vixen,” said Lucy.

Launch the gallery to view Lucy and Ashley representing the On Set BONGO campaign!

By Sila Manahane

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