Lourdes Leon & Kelly Osbourne Are ‘Material Girl’s’ In NYC [PHOTOS]

November 3rd, 2011 // Leave a Comment

Kelly Osbourne and Lourdes Leon made and appearance at Macy’s in New York City to launch the Material Girl Model Search yesterday (November 2).

PHOTOS: Is A Bikini-Clad Lourdes Leon Having A Summer Fling?

Kelly and Madonna‘s 15-year-old daughter Lourdes Leon, who co-designs the clothing line, launched the first of five open casting calls.

Three winners will be picked to be the brands ‘lucky stars’ and will be paid $5,000. The winners and one guest will be flown to New York to participate in a two-day photo shoot.

The photos will be used for the Material Girl Spring 2012 advertising campaign and future advertising, plus the winners will meet Madonna herself.

PHOTOS: Kelly Osbourne And Lourdes Leon Celebrate Material Girl’s One Year Anniversary

The mother and daughter released a promo video for their “Be Our Next ‘Lucky Star’” campaign where they brainstorm how to find a spokesmodel. Watch the video…

By Miu von Furstenberg

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