Kelly and Madonna‘s 15-year-old daughter Lourdes Leon, who co-designs the clothing line, launched the first of five open casting calls.
Three winners will be picked to be the brands ‘lucky stars’ and will be paid $5,000. The winners and one guest will be flown to New York to participate in a two-day photo shoot.
The photos will be used for the Material Girl Spring 2012 advertising campaign and future advertising, plus the winners will meet Madonna herself.
The mother and daughter released a promo video for their “Be Our Next ‘Lucky Star’” campaign where they brainstorm how to find a spokesmodel. Watch the video…