Kevin Federline’s Super Bowl ad for Nationwide Mutual Insurance is drawing fire from the National Restaurant Association, for its portrayal of him working at a fast-food chain after a failed rap career, going with the whole theme of Nationwide’s “Life Comes at You Fast” campaign. The organization is upset with the implication that flipping burgers isn’t K-Fed’s dream job, according to E! News Online.
In a letter to Nationwide, Steven C. Anderson, president and chief executive officer of the Washington, D.C.-based National Restaurant Association, charged that the ad “give[s] the impression that working in a restaurant is a demeaning and unpleasant,” and stands as a “direct insult to the 12.8 million Americans who work in the restaurant industry.”
The spokeswoman for the National Restaurant Association wants to make it clear that it’s the ad to which her organization is objecting, and not Kevin Federline. I understand their point, but I think we can all agree that it’s a step down to go from professional baby-maker, to a job that actually requires a person to do some honest work. Am I right?