The line has two styles, one for women and men, and each have new pieces highlighted by the brands. For women, the new Runway fit denim is a mid-rise skinny inspired by supermodels and is available in a wide range of colors, washes and prints like Watercolor, Morning Dew and Coral. It can be seen on Upton in the promotional shots for the campaign. For men, the new Joseph Straight fit is a selvedge denim that has a unique stretch fabrication.
Kellan talked about the new campaign. “Our first campaign was really sexy, got your attention,” he told People. “This one is more about the line, the feeling of the line.”
The campaign was shot in Venice Beach by famed photographer Yu Tsai.
Kellan is seen posing in a form-fitting long-sleeve grey top with cool aviator sunglasses. Kate looks gorgeous in a causal get-up including patterned skinny jeans, and a mustard colored shirt. The blonde star’s look is accessorized with a brown trilby and sunglasses.
Kellan was eager to create wearable looks.
“I worked alongside a stylist and the photographer to create looks that brought the relaxed philosophy of the brand to life and also looked great shot against the setting sun,” he explained. “L.A. is known for its casual luxury look which is a constant influence to both brands, so we wanted to be sure the styling reflected this aspect.”
Watch the preview video from the campaign below.