Katie Holmes & Josh Duhamel Get Fashionable For J. Crew Catalog

August 19th, 2010 // Leave a Comment

Katie Holmes, Josh Duhamel and Malin Akerman all star in the upcoming film The Romantics, which is all about friends reuniting for a wedding with a few wounds still not healed.

The cast, which also includes Adam Brody, Rebecca Lawrence and Jeremy Strong, reunited recently for a photo shoot for J.Crew and changed in and out of several outfits over the course of several hours for the retailer’s fall catalog and the brand’s website.

The Romantics and J.Crew don’t just dabble in product placement -  the retailer is serving as a bona fide marketing partner, including covering the costs associated with the shoot.

Holmes was on board from the start, recognizing that this was a way to get the movie for which she serves as an executive producer in front of audiences. She’s the one who rallied the others to reunite – including getting Brody on a red-eye from Los Angeles and a return flight not even 12 hours later – and she’s the one who stayed until the bitter end taking personal snapshots with the makeup artists, stylists and lighting folks.

Check out a behind the scenes video after the jump and photos from the campaign!


By Justin Thompson
asl

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