We are assuming that the reason that H&M chose Ms. Boscono was because she has never heard of cocaine.
Swedish clothing chain Hennes & Mauritz said it will use Italian model Mariacarla Boscono to help launch a new collection, replacing Britain’s Kate Moss, who was dropped after reports of her cocaine use.
Boscono will appear in TV commercials for a limited collection designed by Stella McCartney that goes on sale in November, H&M spokeswoman Liv Asarnoj said.
However, posters and newspaper ads for the collection will not feature any model, Asarnoj said. “We have chosen a graphical solution for those instead.”
A graphical solution for the print ads doesn’t speak much for the faith they have in the model as a draw to their product. We were thinking of writing this post in haiku form, hoping that Kate would derive some inspiration from it. But, we’ll leave the healing of Kate up to Pete Doherty.