I was under the impression that teenage girls loved shopping at Victoria’s Secret, but apparently the company is making more of an effort to draw in that demo to their bajillion mall stores.
The lingerie giant rolled out a new ad campaign titled, “Bright Young Things,” urging customers to take their babysitting money and invest in cute lingerie and sweats (wait, teens need lingerie?).
“When somebody’s 15 or 16 years old, what do they want to be?” CFO Stuart Burgdoerfer said at a conference, according to Business Insider. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
Pink, the logo covering the bums and legs of young ladies everywhere, was originally geared toward college girls. Now, the company is hoping that if they get the girls while they’re young, Victoria’s Secret will have a loyal customer for life.
The three genetically-gifted models posed in VS’s Spring 2013 swimwear at a private location in Los Angeles today (March 12th).