Justin Bieber is launching a perfume for his female fans because the way a girl smells is very important to him.
The ‘Baby’ singer is preparing to release the “fruity gourmand” scent Someday – which he hopes will bring his fans “closer” raise money for charity. The scent is being marketed through charity Give Back Brands and is set to raise millions for a host of charities including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.
He said: “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”
Justin added to WWD: “Not only am I able to create a fragrance for all my fans but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.”
More about the fragrance…
Justin was reportedly involved in all aspects of the perfume created by Honorine Blanc of Firmenich – which is packaged in a bottle with a heart-shaped flower top with removable charms hanging from the neck – and aimed at 14-18 year olds because he says he knows his fans “better than anyone”.
He explained: “They really let me take the lead on the entire project, because I know my fans better than anyone – from working with the team on the development of the fragrance itself to helping to design the bottle and packaging.”