Justin Bieber To Launch New Women’s Fragrance

May 20th, 2011 // 3 Comments

Justin Bieber is launching a perfume for his female fans because the way a girl smells is very important to him.

The ‘Baby’ singer is preparing to release the “fruity gourmand” scent Someday – which he hopes will bring his fans “closer” raise money for charity. The scent is being marketed through charity Give Back Brands and is set to raise millions for a host of charities including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.

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He said: “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

Justin added to WWD: “Not only am I able to create a fragrance for all my fans but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.”

More about the fragrance…

Justin was reportedly involved in all aspects of the perfume created by Honorine Blanc of Firmenich – which is packaged in a bottle with a heart-shaped flower top with removable charms hanging from the neck – and aimed at 14-18 year olds because he says he knows his fans “better than anyone”.

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He explained: “They really let me take the lead on the entire project, because I know my fans better than anyone – from working with the team on the development of the fragrance itself to helping to design the bottle and packaging.”

Will you be buying Justin’s new fragrance? Share your thoughts by tweeting us at @socialitelife or head on over to our Facebook page.

By Miu von Furstenberg
asl

  1. leslie
    Commented on this photo:

    i love that perfume but is really expensive so my mom said we are probably not going to be able to buy it.

  2. leslie
    Commented on this photo:

    that perfume is also really cute i love the designs.

  3. Justin Bieber LAX headphones hand gesture
    leslie
    Commented on this photo:

    do you hate taking pics with a lot of people.i mean doesn’t it get annoying sometimes.

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