Barbie better be careful with all of those heating utensils so close to her precious plastic! Jordan (AKA Katie Price), my favorite cheesy British “glamour model” and reality television star has launched her new line of Jordaon Haircare Electricals! And no, I didn’t just put that exclamation point there because I’m excited, that’s part of the name. This took place at the Superdrug in Kensington. I have never seen a more color-coordinated individual in my life. She matches her product, the armchair, the straight-iron, the blow-dryer and the logo on the back of the wall even! Somewhere off to the side, a very proud Peter Andre is dressed in a pink, velour tuxedo, watching Katie do her thing with a big smile on his face.
See more photos of Jordan after the jump.