Joe Jonas Is Shirtless and Oiled Up for Guess Underwear Campaign

So we now know why Joe Jonas has been pumping so much iron as of late!

Photographed for GUESS by Yu Tsai, Jonas is now the face and body of their underwear line. He is joined by model Charlotte McKinney in a few of the photos.

Joe spoke about his new GUESS campaign in a recent interview and he claimed that the whole thing was almost a “life-changing,” experience. He said that the exciting shoot was a lot of fun and that, “it was an amazing thing to be a part of. It’s weird to sit there in your underwear being photographed but overall, I had a blast.”

Joe Jonas for Guess Underwear Campaign

He later went on to mention his admiration for the photographer who had the privilege of shooting his sexy campaign, saying, “Yu Tsai always does an amazing job and he keeps you laughing. I’ve been able to watch him work before and now to actually be in front of the camera when he does his tricks is awesome.”

“It’s always been on my to-do list to get in shape and to do something like this,” Joe also added before he praised the brand, “they have always been an amazing, iconic brand and it feels good to now be in the GUESS family.”

Joe Jonas for Guess Underwear Campaign

He went on to add that shooting for GUESS was a dream come true.

“They’ve always been an amazing, iconic American brand,” he reveals. “To be in the GUESS family feels good.”

Launch the gallery above to see all the photos from Joe Jonas’ GUESS Underwear campaign.