Furthering the branding of Jessica Simpson, the singer is launching a new line of footwear. Later this year she’s set to launch her own line of collagen lips.
Beginning this month, Jessica Simpson will launch her latest project, a glamorous collection of fab footwear. The collection is made by Camuto Group in Greenwich, CT and New York, the company that holds the master license to the Jessica Simpson fashion line.
For the event, singer/celebrity Jessica Simpson will naturally be starring in ads supporting the launch her shoes, and is to be featured in ads shot last fall on a dusty road in the California desert by fashion photographer Wayne Maser.
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Jessica Simpson radiates a Hollywood-meets-Texas kind of image as she models against the hot dusty background.
“The creative captures Americana glamour and imagery,” said Mindy Gale, president, Gale Group. “We used a ’65 Mustang in some of the shots.”
The ads, which show Simpson’s shoes, apparel and accessories, will run in March issues of InStyle, Vogue and Elle. The shoes will be sold in major department stores including Nordstrom, Dillard’s, Macy’s, Parisian, Marshall Field, Lord and Taylor, and Belk ranging in price from $60-$160.
More photos of Jessica Simpson introducing her footwear line, after the jump.
Best Foot Forward: Jessica Simpson’s Glam Shoe Gig [Tittle-Tattle]
(Images via JJB)