Jennifer Lopez is part of a special advertising campaign with her two children, Max and Emme, for the launch of Gucci’s new children’s collection. Wait…who can afford to buy Gucci for their kids? And what’s the point when they grow out of it? Oh, nevermind logic…
Gucci also announced a new donation to UNICEF’s Schools for Africa initiative in honor of the company’s partnership with UNICEF and the launch of the children’s collection, which features apparel, shoes, small leather goods, footwear (up to size 33) and selected accessories, including jewelry, sunglasses, scarves and blankets. Since 2005, Gucci has committed over $9 million to UNICEF.
The advertising campaign was shot by photographers Mert and Marcus on location in Malibu.
“I was particularly inspired when I first met Frida in 2008 at the fundraising event she hosted in New York to benefit UNICEF. When Frida [Giannini, Gucci's Creative Director] told me about her trip to Malawi and her excitement about launching her new children’s collection, I was inspired by her idea to build upon Gucci’s long term support for UNICEF with a donation in honor of the launch of the collection,” Lopez said. “As a mother, I am proud to be a part of this campaign to benefit UNICEF’s Schools for Africa program.”