Jared Leto Is The New Face Of Hugo Boss Fragrance

Hugo Boss took to Facebook to announce that Jared Leto has been named as the face of the extraordinary new HUGO scent for men, launching in July 2011. Jared commented:

“HUGO inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the HUGO man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.”

PHOTOS: Jared Leto’s Shirtless ‘Hurricane’

“It’s a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the actor said at the press conference.

Jared was formerly a model before becoming and actor and musician. As for Jared’s music career, his band 30 Seconds To Mars (who performed last night in Fairfax, Virginia) just released an extended version of their video for “This Is War.”

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