Here’s what James had to say about the lip-syncing videos:
The first one was Selena Gomez. And we did a Rihanna one. The latest is Bieber, and I’m sure people will be writing about that. But we have a whole channel of videos that we produce: We have a show about art openings, we have an online soap opera that Kalup Linzy produced and directed, we have a show about undergrad college students. All this stuff takes a lot of time to put together. And we do get a lot of viewers for those shows. But then when I do something so stupid and simple as singing, like, one and a half verses of Selena Gomez’s song with cornrows in my hair, it blows up on the blogosphere and we get, like, all these viewers.
Part of it is, “Wow, I guess I just tapped into what they want!” You know, this pop, surface-level kind of thing, but done in a way where you feel like something else is going on. Or the fact that it’s me doing it is like … fascinating to people, I guess. Maybe it’s more interesting than the shows we put a lot of time into.
What does James have to say about the bloggers who criticize what James does?
I am subject to comments by the most superficial kind of bloggers, and I bring all those commenters to any project I do. The problem is that those bloggers are used to commenting about, you know, pop celebrity and movies. So when I do something else, their comments are just completely uninformed and stupid. But it doesn’t bother me; in fact I’ve come to accept it, and almost like it! That level of commentary, I think, is part of what I do now. It’s certainly part of a project like this.
Watch James lip-sync to Carly Rae Jespen‘s “Call Me Baby.”