James Franco Stars In Gucci’s New Advertisements [PHOTOS]

James Franco will star in advertisements for Gucci’s new Made To Measure service, where he’ll debut a number of custom looks from the fashion house.  The campaign, themed “All The World’s A Stage,” was shot at Rome’s Cinecitta by French photographer Nathaniel Goldberg.

PHOTOS: Madonna, Jame Franco And Salma Hayek Shine In Gucci

The photos reflect the relationship between cinema and Gucci, dating back to the 1940s.  Creative director Frida Giannini said, “James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our MADE TO MEASURE service.