The film is a “Wizard of Oz” prequel that tells the story of how the ‘wizard’ got to OZ and ended up ruling all of the land. And director Sam Raimi, who did the Spider-Man films, has worked with Franco before so it makes sense that he’d go with someone he knows.
I feel that Franco has enough work lined up so that he can retire by about 33. He’s seen above at a screening of Somewhere in NYC last December. I prefer him without a stache. Just saying.