With the announcement of Mariah Carey‘s licensing agreement with Elizabeth Arden to launch a scent, speculation has arisen as to what the fragrance will be called. Our trademark snoop, Christopher Peterson, may have the answer to that question. Elizabeth Arden has just registered the trademark “Elizabeth Arden Falling” for a new fragrance name.
Word Mark ELIZABETH ARDEN FALLING
Goods and Services IC 003. US 001 004 006 050 051 052.
G & S: Fragrance products for personal use, namely, perfume, eau de parfum, eau de toilette, scented body lotions and creams
Serial Number 78844058
Filing Date March 23, 2006
Owner (APPLICANT) FD Management, Inc. CORPORATION
And when is Mariah ever going to get around to using her automatic princess trademark? Which kind of looks like two boobs on hook with a crown.
Mariah Gets Her Own Perfume [ABC News]