Today in London, many a pedestrian stopped for a closer look at the snowman standing in a phonebooth. The star of UK department store John Lewis‘ holiday ad campaign is making his way across the country, stopping first in the capital’s Wesminster neighborhood.
According to JL legend, the snowman is searching high and low for the perfect present to give to his snowwoman. Keep those peepers peeled, because snowman will pop up in your British city when you least expect it.
Americans, you just keep looking for Santa Claus.
Watch the full advertisement here.