Inside the Kardashian Empire

Sometimes you have to step back and wonder, what made the Kardashian family so famous? In a recent interview with ABC News, Kim Kardashian, Kourtney Kardashian and Khloe Kardashian gave some insight to reporter Lara Spencer about what they’ve built their empire on… in case you’re a little dumbfounded on how these reality TV stars bring in a cumulative $65 million plus a year.

The Kardashian Empire consists of E! reality TV shows, a best-selling book, endorsement deals and most importantly, fashion.

“This was our ultimate dream ever is to, you know … create our own clothing line, go into bedding and home, denim, lingerie, ready-to-wear, everything, you know, from shoes to accessories, handbags, we — this was our dream. Fashion is our life,” said Kim when asked about the deal mother and manager, Kris Jenner, just inked for the trio to launch the “Kardashian Kollection” exclusively at 400 Sears locations.

PHOTOS: Kim Kardashian in… 3D?

While some of us are surprised as the Sears deal to sell apparel, the Kardashians are confident in their image and in relentlessly protecting their brand. Kim will not tolerate look-alikes.

The interview even got down to the bottom – Kim’s bottom that is – of their fame and of course mentioned Kim’s upcoming nuptials to basketball player Kris Humphries on Aug. 20. Judging from these pictures of her indulging on some pizza before heading to the studio yesterday, she doesn’t fear showing her curves in the wedding dress!