Hugo Boss Aims To Peak

Jonathan Rhys-Meyers will now be the campaign strategy for Hugo Boss. The company will be using Jonathon and his “come hither” look to up the fragrance venture in December. The president of the company feels as though the “fragrance business is underdeveloped and hasn’t peaked yet.”

I am sure Meyers has been able to help many people hit their “peak.”

More photos of a posing Jonathan Rhys-Meyers are after the jump.

Jonathan Rhys-Meyers Endorses Hugo Boss [Starpulse]

Written by Cara Harrington