Heidi Klum’s Newest Venture Allows Her To Shine
Supermodel and supermom Heidi Klum seems to do it all. Not only does she walk the runways and pose for world-renowned photographers, host Project Runway, act, design, and raise four kids, but now Klum is developing her own signature perfume.
According to a StyleList article, Klum’s first fragrance, Shine, is “an oriental scent made of pink peppercorn, pear and mandarin top notes; a mimosa absolute, sunflower, and lily of the valley heart; and musk cosmone, vanilla and Venezuelan tonka bean drydown.”
The article quotes Klum telling WWD, “There are different moods that as a fragrance creator you can travel to. But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling – because I think there are so many perfumes out there that smell cheap and too sweet.”
Shine, which will be sold at department stores in the fall, comes in a gold and clear bottle and its ad campaign features Klum herself.