This fall’s ad campaign for 70s’ designer denim brand, Jordache will feature supermodel and reality television personality, Heidi Klum. The Ad campaign is geared towards the modern woman- confident, self-assured, and knows how to have a good time. Wait, that sounds like Klum! The supermodel is the right fit for the brand as she embodies the positive energy and personality Jordache president, Liz Berlinger is looking for to represent the campaign.
“She represents the heart of Jordache – iconic fashion, family values, approachable style and grace.” says Berlinger.”We are excited to be able to provide our customers with the latest styles and colors of jeans, at great prices.”Jordache merchandise is available in Walmarts nationwide.
Photographs from behind-the scenes for the commercial show Klum with choreographer and former So You Think You Can Dance judge panelist, Mia Michaels, as she steps in to instruct the supermodel with dance counts. The commercial was shot in NYC’s Highline Studios on June 16. The campaign will air on television beginning mid – August.
Launch the gallery to see the Klum shake it with choreographer, Mia Michaels!