Gwyneth Paltrow responds to Goop haters: ‘If you want to f**k with me, bring your a game’

Someone is getting tired of defending her elitist and hokey lifestyle brand.

In an interview with The Hollywood Reporter, Gwyneth Paltrow revealed that Goop is growing every year. In fact, it is “on track to triple its revenue.”

The 44-year-old still faces backlash whenever she suggests her lifestyle tips, involving slathering on bee sting facials and buying $795 floral maxi dresses.

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The Oscar-winning actress told The Hollywood Reporter Wednesday she’s tired of the negative feedback.

“I’m interested in criticism based on fact, not on projections,” she explained. “If you want to fuck with me, bring your A game.”

The CEO and mother of two insisted being a star makes it harder to also be recognized as a serious businesswoman.

“[Being a celebrity] makes [doing business] much more difficult,” said Paltrow. “For the business I’m creating, it’s an obstacle I always have to overcome… For this model — where I’m trying to make Goop bigger than me and its own brand — you become inextricably linked. I’m a target in a way most entrepreneurs are not.”

Paltrow did admit that her star status does offer plenty of perks for leading a successful business.

“I don’t know many young entrepreneurs who can call [Disney CEO] Bob Iger, [Facebook COO] Sheryl Sandberg or [Airbnb founder] Brian Chesky, and they are kind enough to waste a little bit of their day to help me. So in that respect, my celebrity has been a huge asset.”

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“But for this model — where I’m trying to make Goop bigger than me and its own brand — you become inextricably linked,” Paltrow explained to THR. “I’m a target in a way most entrepreneurs are not.”

“What we are thinking of doing is a TV show with the working title The Radical Wellness Show,” she revealed. “I would be going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness. We would want it to feel more Vice-y in its vibe, but we’re just in the brainstorming phase.”

Despite the challenges, the actress is determined to keep her business venture growing. “We want to take Goop international, we want to get this TV show right, and we have a lot of key hires to make. And we are looking to open another store,” Paltrow said of her priorities in 2018.

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“I need to be here right now,” she said of her company. “I went to Atlanta to do Avengers 4, so I’m in and out for that, and it’s weird to go back and forth. We’re growing fast, and balls are dropping all the time. But honestly, I was on set and thought, ‘You sit here for two hours sipping tea, Robert Downey Jr. and Don Cheadle are making me laugh hysterically—why the hell did I give this up?'”

Read more from her THR interview here.


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