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Today, Brady’s UGG for Men line campaign launches, which features the Patriots quarterback in the brand’s various shoe styles.
“We couldn’t be more pleased with the relationship,” UGG Australia president Connie Rishwain told the Boston Globe. “He was definitely our first choice and, for us, an obvious choice, because he is so professional. . . . He’s a leader in his field, he’s obviously attractive, and he’s articulate, not arrogant.”
The brand’s goal is to convince men that “it’s safe for men to like UGGs,” especially if it’s Brady doing the convincing. Plus, he scored free UGGs for his teammates before this year’s Superbowl in Indianapolis as part of his multiyear contract.