Florence Welch An Inspiration For Gucci

Gucci has a new face and Britain’s very own Florence Welch is the chosen one. According to Gucci’s creative director Frida Giannini Machine frontwoman is an inspiration for Gucci’s new luxe label line.

PHOTOS: Florence Welch At The 2011 Grammy Awards

According to Instyle.Co.Uk Giannini revealed “As I was imagining this collection. I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. She has a powerful personality and an entrancing quality to her performances.”

Some previous faces of Gucci are celebrities like Rihanna and Mark Ronson. Florence Welch is inspiration behind Gucci’s Autumn/winter 2011 collection.