FHM Done

“Lad” mag FHM has closed its doors, according to The New York Times.

Earlier this month, the British publisher Emap unceremoniously pulled the plug on FHM, a so-called lad magazine with a circulation 1.25 million, and left the country. In the last year, its advertising became as skimpy as the wardrobe of some of its cover models, dropping 19.7 percent in the first 11 months of the year.

One million-plus readers or not, the trends were clear. What had been a white-hot niche in publishing has gone cold. Even Maxim, the circulation leader in the men’s category with a rate base of 2.5 million, is down 5 percent in advertising pages this year from the year before, and the lucrative newsstand sales are down more than 200,000 in the last three years.

Damn. Where the hell am I supposed to get my half-naked pictures of the chick from JAG now?

More of Vida Guerra (if you really need more) from FHM after the jump.

(Image source)

Tags: FHM, Vida Guerra