EXCLUSIVE: Britney Spears Registers For Sean Preston Trademark

June 8th, 2006 // 15 Comments

I’d like to thank our trademark guru Christopher Peterson for digging this one up. It seems like Britney is thinking of coming out with a kids line of clothing that bears Sean Preston’s namesake. Ingenious. Why not make money off of your child’s name? It only makes sense that Britney is branching out, with her music career dead in the water she needs to find some money making alternative.


Goods and Services     IC 025. US 022 039. G & S: Clothing, namely, shirts, T-shirts, under shirts, night shirts, rugby shirts, polo shirts, cardigans, jerseys, uniforms, scrubs, smocks, dress shirts, pants, trousers, slacks, jeans, culottes, cargo pants, stretch pants, denim jeans, overalls, coveralls, jumpers, jump suits, shorts, boxer shorts, tops, stretch tops, crop tops, tank tops, halter tops, sweat shirts, sweat shorts, sweat pants, wraps, warm-up suits, jogging suits, track suits, play suits, blouses, skirts, dresses, gowns, sweaters, vests, fleece vests, pullovers, snow suits, parkas . . .

More photos and rest of the trademark details are after the jump.

Standard Characters Claimed    
Design Search Code    
Serial Number: 78894490
Filing Date: May 26, 2006
Current Filing Basis: 1B
Original Filing Basis: 1B
Owner: (APPLICANT) Britney Brands, Inc. CORPORATION LOUISIANA c/o Davis Shapiro Lewit Montone & Hayes 689 Fifth Avenue New York NEW YORK 10022
Attorney of Record: (name deleted)
Type of Mark: TRADEMARK
Live/Dead Indicator: LIVE

By Miu von Furstenberg

  1. Steven

    I actually think it’s smart because her baby is a celebrity by association and someone could use his name to market products. This a great way to protect her family’s name. And why not make money this way. Take advantage of opportunities. Puffy has a chain of resturaunts named after his son and his son is part owner of the franchise. Mind you his son is not even old enough to drive.

  2. Gretchen Weiners

    What’s best about this is that Sean Preston brand culottes and stretch pants will be trademark protected…awesome.

  3. lola

    doesn’t she look like she’s grabbing shawn pretty harshly there? poor baby!

    and doesn’t he look a little scary in thie first picture?

    i’m not sure what to think about that clothing line…all celebrites that make them usually don’t have much luck.

  4. Small Fry

    Newflash Britney, they alraedy make miniature wife beaters…….they sell them at the swap meet.

  5. Small Fry

    Newsflash Britney, they alraedy make miniature wife beaters…….they sell them at the swap meet.


    Shake your Money Maker Britney, and while you’re at it, give K “in da basement” Fed the boot.

  7. My guess is Britney knows not a thing about it. What with looking like shit, facing a more certain career death with the loss of another year to having IT’S second brat, and hiding all the alligator handbags from a mother out to sell them on eBay, this was prolly a move by the Spears management squad.

  8. Tajue

    What the fuck? Who will dress their kids in clothes bearing the name of a child sired by Kevin Federline? And Britney holds no association whatsoever with tasteful ANYTHING. This venture is just plain retarded.

  9. tia

    I saw that pic of Sean P. on Pink Is The New Blog. That look he has on his face is classic LOL. His face is like, “fuck you silly paparrazi muthafuckas”. Just like his daddy :)

  10. Bargain

    What, no Sean Preston brand curlers??!
    I’ll wait until they hit the .99cent stores and then snap a few up…

  11. maryanne29

    The clothes come with their own Cheetos stains.

  12. Steven

    Isn’t Britney’s bodyguard/manny hot?

  13. missy

    maybe she’ll make sp safety helmets for little tykes.

  14. caligirl1201

    The line must feature clothes from the chunky baby line. I mean he’s only like 8 months or something, but he’s huge, I wonder what she feeds him. Knowing Britney’s country bumpkin self she feeds him straight off her plate.

  15. winecat

    OH PLEASE, most of the time Brittany looks like a low class hooker. Would any one in there right mind buy baby attire from her?

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